So you just started your business. You’re a designer, a videographer, a website creator or a content creator. You’re on the hunt to get new clients but all you’re hearing is ‘show me examples of your work’. Creating a collection of work or a portfolio of clients is your lifeline in a business and something you definitely need to consider when you’re pitching for new clients.

The first year of building a business is about establishing your own unique connection with your audience and using every tool in your arsenal to go from potential business idea to viable, profitable business. While this gap is filled with a lot of unknowns, and there are a lot of moving parts, with the right amount of customer research and a lean approach towards building your product / service, it’s completely possible to launch without burning out or feeling out of your depths.

“Hope is the thing with feathers that perches in the soul and sings the tune without the words and never stops at all.” – Emily Dickinson.

Standing in our corner is a light and beautiful voice if we choose to listen. When things look impossible, and situations seem stormy..we run into those dark and scary places within ourselves. Strangely, though, I’ve always been watchful of this: the bleaker the road, the stronger the hope.