Story Strategy sessions:
These used to be called Content Strategy Sessions..
Who needs to hear about your business…and how do you connect with them?
Grow your business and amplify your online presence with a content strategy session.
With an action plan that will grow your business without all the DIY-ing!
What exactly is a content strategy framework?
Simply put, it's a structured plan of attack on how you will go about creating content, why you'll be designing it, for whom you will be creating it, and how it factors into the buying process.
WHAT IT INCLUDES:
- Consultation + Questionnaires
- Content Strategy
- Customer Journey
- Tone of Voice
- Content examples
- Content pillars
- Posting Frequency
- Hashtag Strategy
- Font pairings
- Brand Board + Guidelines
Content Strategy
Understand your audience better through our customer journey workshop
Set up content pillars or content buckets so you’re in charge of what stories get published
Set yourself apart from the competition by finessing your content and sharing your unique story
Content planning
A plan is sent to you after the strategy session with actionable steps, tips and examples.
Learn how to organise, plan, share and engage with your followers.
Create your narrative, connect with your followers, engage, post and profit!
Branding
Look and feel : how do things look online? It’s as important as what you’re saying!
Create a sense of holistic branding: Every touchpoint in business is a point at which you create an impression.
Client experience: what does your ideal client experience on their journey and how do you influence this?
Add-ons
Borrow my brain: If you need to have an extra day to go through technical details,
Help with implementation on a weekly or monthly basis, get in touch if you’re interested.
Templates for your socials
THE Story strategy PROCESS
Working Together
Insight
Prior to the consultation, we gather insights from questionnaires and research your industry, trends and current happenings. These insights prep us for your strategy session.
Strategy
Here’s where we workshop and discuss your business story - in detail. Over a 2.5 - 3 hour session, we map, brainstorm, craft and outline how you’ll show up online.
Create
It’s not just words, we actually create a document that will thoroughly guide you on your content creation journey. We will map out a strategic month of content to funnel
into your business.
Refine
After you receive the document, we will address any questions you may have about the content you need to create, and then add instructions or whatever else you may need.
Launch
Time to put plans into action! With the content planner, you’ll know exactly what content needs to go out each day and our checklists will help you keep track!
Profit
After the planning and consistent posting, with an engaged audience at your finger tips, it’s time to reap the benefits of all that you’ve worked towards. Let’s hit those goals!
Brands I’ve worked with
“I was lucky to become Fay's mentee in start-up marketing. Her knowledge is superb: I was not able to get satisfying answers from books, while Fay is like a psychologist for marketing, her laser precision questions inevitably brings desired solutions.
— Nikolay Lipey, PhD Candidate
Frequently Asked Questions
What is strategy?
A strategy is a plan, an overall goal-oriented sequence of events aligned to your business and marketing goals. Strategy gives you clarity, direction and new ideas for driving your goals
Will you help me execute on this strategy?
This is completely upto you. This framework will allow you to have full execution capacity for the next quarter of the year, but if you’re time poor and need help, Chutzpah HQ is here to help!
Our retainer / content creation packages will be perfect for you in this situation.
Why do I need strategy?
A well-written, documented strategy is the foundation to your marketing success. Once you have a game plan, your team can rally together and spearhead efforts that work in a singular, focussed way.
Can I bring my team mates to the session?
Absolutely! This session can include 5-6 people. I believe this is the perfect small sized group where brainstorming and input can all be collected without becoming overwhelming.
Short answer, YES!
What’s included in this session?
A whole lot! The Consultation has pre-sent Questionnaires after which we embark on. a. Customer Journey, create your Tone of Voice, refer to Content examples, craft your Content pillars, discuss Posting Frequency, and more!
I’ve already done a strategy session, can I redo it?
Yes - if you’re in need of an audit and upgrade, we have customised packages for you.
Contact: hello@chutzpahcreative.com